This exhibition brochure is conceived not merely as a retrospective catalog of Paula Scher’s career, but as a Living Demonstration of her design spirit. The core design revolves around Scher’s signature Visual Voice, defined by her mastery of typography and her unconventional, boundary-breaking mindset. The overall objective for the booklet is to transform her design journey—from her early punk aesthetic influences to her later modern minimalism—into an immersive, rhythmic reading experience.